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Marketing and Growth Strategy Lead

EvikNigeriaonsite

Job Description

Job summary We are looking for a highly strategic Marketing & Strategy Lead to oversee and govern the company’s global marketing direction across pre-launch, launch, and post-launch operations. This is not a campaign execution role. The ideal candidate will own market positioning, messaging governance, launch sequencing, and exposure control across multiple Min Qualification: Degree Experience Level: Senior level Experience Length: 8 years Language Requirement: English Working Hours: Full Time - 8 to 5 Job descriptions & requirements Responsibilities: Global Marketing Strategy: • Define and manage the company’s global go-to-market strategy • Ensure messaging accurately reflects verified platform capabilities • Align market growth with operational readiness and scalability Messaging & Brand Governance: • Own and maintain a unified global messaging framework • Ensure consistency across website, social media, influencer campaigns, product communications, and launch announcements • Prevent unauthorized or inconsistent messaging Market Rollout & Expansion: • Define country rollout sequencing and expansion strategy • Assess readiness before entering new markets • Coordinate launch pacing across regions Exposure & Growth Control: • Monitor and control market exposure levels • Prevent overexposure, misaligned growth, or unmanaged inbound demand • Pause or adjust campaigns when operational, compliance, or product risks arise Cross-Functional Coordination: • Work closely with product teams, compliance, operations, Influencer leadership and content and communications teams • Ensure all external-facing activities align with approved strategy Influencer & Content Oversight: • Oversee influencer program governance and strategic direction • Supervise execution teams without managing day-to-day operations directly • Approve creative and messaging direction before release Launch & Post-Launch Strategy: • Monitor market behavior and adoption signals • Adjust strategy based on real-time market feedback • Protect long-term brand trust and positioning Requirements: • Experience leading global marketing or go-to-market strategy for SaaS, technology, AI, or enterprise platforms • Strong strategic and governance mindset • Experience managing brand positioning across multiple regions or markets • Ability to make high-level decisions under pressure • Strong understanding of operational scalability, risk management, and market readiness • Comfortable working in highly structured and fast-moving environments Ideal Candidate: • Thinks strategically at system level, not just campaign level • Prioritizes long-term brand trust over short-term hype • Understands controlled scaling and operational readiness • Strong decision-maker with excellent judgment • Comfortable enforcing standards and maintaining structure across teams Important Notes: • This role focuses on strategic ownership and governance rather than hands-on execution. • Candidates primarily seeking campaign execution, growth hacking, social media management, or creative-only marketing roles may not be the right fit for this position. Why Join Us: • You’ll be joining a fast-scaling global AI SaaS ecosystem operating across multiple industries, regions, and languages, with an opportunity to help shape the company’s long-term market strategy and global positioning from the ground up.

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