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Buyer Growth & Marketing Specialist

Halogen GroupNigeriaremote

Job Description

Job Summary The Buyer Growth & Marketing Specialist is responsible for driving customer acquisition, engagement, and retention through digital marketing strategies. The role focuses on campaign execution, content creation, and performance optimization. Key Responsibilities • Plan and execute digital marketing campaigns across multiple channels. • Manage paid advertising campaigns (Meta, Google, TikTok, etc.). • Create engaging marketing content including videos, graphics, and social media posts. • Manage social media platforms and content calendars. • Develop and execute buyer acquisition and retention campaigns. • Manage email marketing campaigns and customer communications. • Monitor campaign performance and optimize based on data insights. • Prepare weekly and monthly marketing performance reports. Requirements • Proven experience in digital marketing and campaign management. • Strong content creation and storytelling skills. • Proficiency in digital advertising platforms and analytics tools. • Ability to interpret data and optimize campaign performance. • Strong organizational and multitasking abilities. • Creative and results-driven mindset. Preferred Qualifications • Experience with Meta Ads Manager and Google Ads. • Knowledge of CRM and email marketing tools. • Experience using content creation tools (e.g., Canva, CapCut). • Background in e-commerce or B2B marketing. Key Competencies • Digital Marketing Strategy • Content Creation • Data Analysis & Optimization • Campaign Management • Creativity & Innovation Pay: ₦150,000.00 - ₦200,000.00 per month Work Location: Remote

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